With Winter officially on our doorstep, it’s only fitting that we feature a multi-year winner of the Snowsports Industry Association’s Retailer of the Year award, Joe’s Sporting Goods. With a long-standing history in outfitting customers with everything they need to get out and Experience Winter, Joe’s knowledgable staff keep people coming in the door (and to their website) year after year.
HISTORY OF JOE’S
Joseph J. Rauscher began Joe’s as a Buick repair garage in 1930. Many of his customers found a need for live bait, so Joe began to sell minnows. Soon the garage became known as Joe’s Live Bait. The business really began to grow after World War II. On August 1, 1959, Joseph J. Rauscher sold the store to his son & daughter-in-law, Joseph D. and Loretta J. Rauscher, who added the ski business in 1963. As the stores sales continued to grow, expansions were done in 1965, 1969, 1972, 1976, and the last in 1989.
In 2003, Joe’s moved to their current store on 33 East County Rd B. (in St. Paul, MN), and in 2007, they launched their website, so that they could cater to customers nation wide!
